(model - Agyness Deyn)
*CHRISTOPHER BAILEY’S INTERVIEW*
>What is the difference between Burberry THE BEAT and the other Burbery lines?
+Each Burberry fragance has strong individual codes, references and characteristics. With The Beat we wanted a fragance different in olfactive positioning, design, and overall mood. The Beat is a mix of establishment, tradition and family with rebelion, individuality and independence.
>Why do you consider Burberry The Beat a new fashion accesory?
+Like a true fashion accesory, whether it is the Manor Bag, or more recentely the Knight Bag, we wanted to create a new Burberry ’Must Have’, but now in fragance.
Following similar trends in the accesorry and ready-to-wear lines, The Beat is a combination of what Burberry is today and where it will be in the future.
>Who is the Burberry Beat girl?
+With The Beat, we identified and targeted a personality rather than a specific age group. While the inspiration and spirit of the fragance is more youthful and edgy, the BBg is still feminine, effortlessly cool and has a sense of mystery. She lives for the moment, is full of energy and is the girl all the other girls want to be.
*The Smokey and sensual tones of wood and musk. The floral fragance of a carpet of bluebell’s in a dense forest. The traditions and contradictions of the Ceylon tea: THE SCENT OF THE BEAT.
-Want to see more? http://www.burberrythebeat.com/
