+A modern brand, constantly moving forward, cultivating the extraordinary and its innate sense of the moment, CHANEL is resolutely open to the world and turning towards the future. It is this propulsion that incites CHANEL to perpetually create surprise, from one continent to the next, and to so deeply impact on our collective imaginary consciousness.
+A travelling project, with entry free to all, Mobile Art will circulate for two years throughout Asia, the United States and Europe.In a futuristic pavilion created by the architect Zaha Hadid at the request of Karl Lagerfeld, some twenty international artists will exhibit work that was inspired by the elements that give the CHANEL bag its identity. Through this collaboration, resulting from their singular points of view - poetic, audacious and as yet unseen - the multiple facets of this mythical bag and its universe are revealed.
+Mobile Art is a revolutionary event, uniting one of the greatest architects of our time, some of our most innovative artists, and an icon of the fashion world: the quilted bag. Mobile Art allows a different perspective of our brand to be exposed, while enriching our culture with entirely new elements. Mobile Art is founded in the continuity of Gabrielle Chanel's strong relationship with the arts, and reaffirms once more our devotion to creativity and to the avant-garde.
+THANKS *The Coolhunter
